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Potential buyers of your product or service – like the rest of us – spend a lot of their time online. This gives rise to a question: What are the best ways to engage with them when a voice to voice or a face to face conversation isn’t a possibility? Here are five simple, effective steps you can follow.

When it comes to the technology we can use to make our day easier, we live in an era of astonishing, intimidating variety. Sometimes it seems there are just way too many options! It’s easy to become infatuated with a new, cutting-edge application… but we should think twice before we make a permanent commitment to a new piece of technology. Before we invest precious resources like time, finances, and our team’s attention on implementing a particular software application, we should consider the following questions closely.

The TACTIC: Does this make sense to you? To do better, you have to change how you work instead of just doing the same thing you currently do for longer periods of time.

The TACTIC: You don't know me, do you want to?

The TACTIC: Let your prospect do 70% of the talking. Prospects don’t have time to be buried. Why train salespeople to bury them?

At many of the organizations we work with, the size of the average sales team has increased over the past decade. Given that there are a limited number of working hours, and given that sales leaders now find themselves responsible for supervising, training, mentoring, and coaching larger teams, what best practices should they embrace when it comes to time management? Here are three to consider. 

The TACTIC: It's not the good old days anymore. How you prospect depends on your customer’s “time to buy again” cycle. Know it. Work with it. Be successful. Ignore it, fail.

Let’s state the obvious here: Your customer is your business and customer satisfaction is crucial to the success of your business.So how are you measuring customer satisfaction? If you’re like most businesses, you’re using customer feedback surveys. (And if you’re not, you should get on board.)