Sandler Support

Sandler believes that the more support franchisees receive, the more successful they will become. Sandler’s powerful support and training mechanisms have helped Sandler enjoy a successful relationship with its franchisees. From the unlimited personal coaching, to site visits, to regional business development workshops, Sandler Training is with you every step of the way. That’s part of the power of reinforcement.

Initial Training

New Sandler franchisees begin with an intensive, eight-day Initial Training program. They learn about The Sandler Selling System and how to deliver the material to clients. They also receive information on the basics of setting up the business as well as programs to become successful. Sandler goes the extra step by providing franchisees with a personal coach to kick-start their business.

“Hands-On” Coaching

Whether franchisees call once a week or once a day, their Sandler coach will provide guidance and reinforcement, working “hands-on” in all aspects of the new business, including the best approach to take with a potential client, debriefing and critiquing sales calls and helping identify potential clients in the marketplace.

Site Visits

Periodically, Home Office coaches visit to observe franchisees’ training sessions. This allows coaches a first-hand look at how franchisees operate the business, and an opportunity to give relevant feedback.

Conferences

Sandler Training stresses reinforcement, and that philosophy is the same for our franchisees. Sandler offers conferences three times a year to “train the trainers.” The conferences are packed with sessions to help Franchisees become an effective trainer and business owner. It’s their best opportunity to talk to other franchisees from across the country.

Lead Generation

In the first year of the new business, franchisees focus on building the client base. To assist them in this lead generation phase, Sandler has developed several marketing tools and programs. These proven systems have been used for more than 25 years to grow leads and turn them into customers.