Brief Company History

David H. Sandler, founder of the Sandler Sales Institute, began sales training and development of the Sandler Selling System in the late 1960s and early 1970s. He created a proven sales training program for small- and mid-sized companies and Fortune 500 corporations.

Sandler Training, as we are known today, has grown from its original foundation to be the leader in sales training and management training. We have more than 35 years experience, and more than 220 training centers in major cities throughout the country and around the world, and provide instruction in a dozen languages. We’re the only training organization that offers consistent, ongoing reinforcement training throughout the world.

We champion honest, no-nonsense consultative sales and management techniques that get results while preserving the individual team member’s self-respect. Our philosophy embodies a comprehensive approach to selling, the mastery of revolutionary technique and an entirely new attitude toward the sales and management processes.

Sandler not only provides the initial and advanced selling strategies and tactics needed to excel, but our training enables people to develop the attitudes and implement the behavior necessary to reach the highest levels of success.

Executive Team

Sandler Training is headed by CEO David Mattson and President Bruce Seidman.  Other key executives include Keith Dalton (Vice President-Global Accounts), Tony Gostomski (Vice President-Finance), Shannon Haaf (General Counsel), Steve Howell (Vice President-Operations), Margaret Stevens Jacks (Vice President-Legal and Administration), Jesse Jordan (Director–Information Technology), Rachel Miller (Director–Marketing), and Ron Taylor (Vice President-Franchise Development).