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History

Leaders always look toward the future, but here's a look at our past...

How It All Started

In 1967, our company’s namesake, David Sandler, pioneered a revolutionary sales training program for businesses of every size. Today, our proven sales training program has made us a leader in sales and management training with hundreds of training centers throughout North America and across the globe.

While much has changed in the business world since then, Sandler Training has always kept pace. Now under the leadership of David Mattson, President/CEO, we continue to innovate and grow our clients and franchisees.

  • 1967

    David H. Sandler developed the Sandler Selling System® methodology and created the concept of “reinforcement training” to support it.

  • Early 1970s

    David Sandler went on to create a series of proven sales training programs for small- and mid-sized companies as well as Fortune 500 corporations.

  • 1983

    Sandler expanded the training into a Franchising operation known as the Sandler Sales Institute®.

  • 2007

    The company’s name was changed to Sandler Training® to more accurately reflect the diversity of our training offerings, which have expanded beyond sales training to include management, leadership, negotiating skills, customer service, executive coaching and mentoring.

  • Today

    Sandler Training is an organization with a rich history that dominates the global training market.  We have more than 250 offices worldwide, providing instruction in 27 languages.

Rochelle Carrington, Rat Race Escapee

Create a Different Lifestyle

She went from fatigue with the corporate world to the satisfaction of helping clients have “light bulb moments.” Rochelle Carrington explains.

Sandler Franchising, Rochelle Carrington

About Sandler

Sandler, the largest sales training company in the world, offers a systematic and proven approach to winning and growing business.

Our Team

Become a Franchise Owner and partner with people who have extensive experience in sales training, franchising, marketing and operations.

Recognition and awards

Partner with a company that’s won awards and accolades from leading organizations for sales training, including Fortune magazine.

Leverage Your Business Experience as a Sandler Franchise Owner

Download our Franchise Discovery Brochure!

Find out if you're an ideal candidate for a Sandler Training® Franchise. Request a copy of our Franchise Discovery Brochure. Complete this short form to get immediate access to request Sandler's franchise brochure and receive a call from our team.