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sales calls

The TACTIC: Know who your clients are. Customers, if given the choice between buying from a stranger or buying from someone they know, will always buy from someone they know.

The TACTIC: Does this make sense to you? To do better, you have to change how you work instead of just doing the same thing you currently do for longer periods of time.

The TACTIC: Know who your clients are. Customers, if given the choice between buying from a stranger or buying from someone they know, will always buy from someone they know.

The TACTIC: Does this make sense to you?  To do better, you have to change how you work instead of just doing the same thing you currently do for longer periods of time.

Rule #10: Treat the job interview as a sales call, which means it's your job to disqualify. 

Ask most salespeople to describe the purpose of each interaction with a prospect and they'll probably say something like:
"close 'em"
"build the relationship"
"educate them"
"solve their problems"

All good answers, but the real purpose of every interaction with a prospect is to get to the truth.

What's uncomfortable about getting the truth in an interaction with a prospect? Ask any salesperson this question and most of the time their answer will be something like "I might not get their business!"