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Testimonials / FAQs

Frequently Asked Questions

Sandler Franchise Owners

John Rosso

What I thought I bought was a simple sales training business for a one-man show. It has turned into a business that has affected hundreds and thousands of lives. We're literally treated like royalty when we go into our clients' offices. We never pay for lunch. We try and they will say, 'No, let me pay, you've really helped us so much!’

Andrew Wall

Starting your own business is absolutely daunting, but the support from the home office has been just terrific. They're there for you, they're friendly, and they get back to you when you leave a message. As I look back on my almost 20 years of business experience, my decision to buy a Sandler franchise is clearly the best decision I've made.

Lisa and Dan Nausley

Companies are realizing that they have to be better. They have to invest in their people if they're going to have exponential growth.

Matt Neuberger

In my opinion, the recurring revenue model, the depth and expertise, the years that Sandler's been at this, the quality of the materials makes this THE best choice, period.

Mark McGraw

Sandler gives us outstanding support: website tools, search engine optimization tools, email marketing and ways for me to brand my business in my local market.

Lorraine Ferguson

I am very, very proud to be part of what I consider to be the #1 selling organization in the world today.

Sandler Clients

Thom Dammrich

President, National Marine Manufacturers' Association

Sandler’s transforming us from an order-taking, operational kind of focus to the sales culture that we need in our organization in order to be successful. We could not have achieved those results without the tools that Sandler has provided.

Brian Frank

Vice President, Global Sales Operations, LinkedIn

We never had a formalized sales training program or methodology at LinkedIn until we started working with Sandler. The short-term impact of Sandler was to uplift the sales team. With Sandler, it's primarily about the people and the amazing things they can really do to help you.

Greg Mack

UPS Business Unit Manager, Toshiba

Before Sandler, our sales approach was pretty much haphazard. We had no real structure or process. Sandler helped us put processes in place and gave us a more structured approach to selling. Now it’s in my DNA. Once you embrace the philosophy of Sandler, you can’t turn it off when you go home.

Sandler Franchising, Brad Freyer

Brad Freyer, Sandler Franchisee

Reaching for Greater Things

Brad Freyer talks about how helping his clients succeed is what energizes him as a Sandler Franchise Owner and how often they tell him that he made a difference.


Do I need to have experience in training or coaching to open a Sandler franchise?

No, you don’t need training experience. Sales experience and middle/upper management skills are ideal, though.

How much does it cost to buy a Sandler franchise?

The franchise fee is $79,000 USD. Franchise prospects should have a net worth of $250,000 USD. The franchise fee in Canada* is $79,000 CAD.

*Net of any taxes, including GST in Canada

How much money can I make as a franchisee?

While we don’t publish financials in our Franchise Disclosure Document (FDD), you can better understand the business by reading the FDD and talking with our existing franchise owners about what you can expect to make.

Are there financing options available?

While Sandler does not offer financing, there are a number of third-party vendors that can assist in financing your purchase of a Sandler franchise.

What are your royalties?

Franchisees do not pay a percentage of sales, but rather a flat monthly fee based on tenure.

Do I need to find my own office space?

Initially no, but within six months of signing the Franchise Agreement you will need to secure a suitable office space for your public training.

How long does it take to open a Sandler franchise?

Franchise Owners typically begin their businesses within one to three months after they sign the Franchise Agreement.

What kind of training will I receive before I open a Sandler franchise?

You will receive eight days of Initial Training at our corporate headquarters in Owings Mills, Maryland. You will also have a coach to help you as long as you are in business.

Do I need to hire staff right away?

No. As your business grows, though, you may want to add an administrative assistant. Then, as your workload increases, you may want to add sales associates as needed.

Can I sell my Sandler franchise?

Yes, you can sell your business at any time, subject to the approval of the Sandler Home Office and your compliance with the applicable transfer provisions in your Franchise Agreement.

Shape Your Destiny

At Sandler, we work with people every day who have decided to take control of their destinies. Now’s the right time, and we’re the right partner.

Company History

Sandler has been a leader in the training industry for nearly 50 years since David Sandler developed the industry-defining Sandler Selling System.

Support Resources

As a Sandler Franchise Owner, you’ll have the full support of the largest sales and sales management training company in the world.

Leverage Your Business Experience as a Sandler Franchise Owner

Download our Franchise Discovery Brochure!

Find out if you're an ideal candidate for a Sandler Training® Franchise. Request a copy of our Franchise Discovery Brochure. Complete this short form to get immediate access to request Sandler's franchise brochure and receive a call from our team.